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Nicole Maske: The Operator Betting Namibian Pensions on Farming

October 5, 2020
Nicole Maske: The Operator Betting Namibian Pensions on Farming

By Dhiladhila Magazine · Issue 05

Behind a N$500 million agriculture fund is a manager whose record, not the market, is the thing investors are really buying.

A first-time fund sells a promise; a third fund sells a person. The public face of the N$500 million (about US$30 million) Euphrates Agri Fund is Nicole Maske, co-founder and managing partner of Eos Capital, whose track record is the collateral the raise leans on. When she framed the fund’s mission, the pitch was as much about the operator as the sector.

Maske founded Eos in 2015 and built it into a private-equity manager running multiple funds, a rare position for a woman in a sector, and a country, where the seats are mostly held by men.

The record that raises the money

Institutional investors backing a fund of this size are buying a history. Before agriculture, Maske’s Eos raised and deployed the Allegrow growth fund across a spread of Namibian businesses and managed an infrastructure vehicle, giving trustees a portfolio to inspect rather than a projection to trust. That prior performance is what lets a third fund ask for more.

Her background reinforces the case. Maske worked at McKinsey and Company and in senior roles at Liberty Life and Old Mutual’s African business before founding Eos, a pedigree that reassures the conservative institutions whose capital the fund needs.

A third fund is underwritten by the manager’s past, not the sector’s promise.

A woman-led fund in a male sector

Namibian private equity, like the global industry, is thin on women at the top, and farming’s finance is thinner still. Maske’s position as managing partner of the firm behind Euphrates makes the fund visibly woman-led, and its stated attention to gender equality among its social aims is consistent with that leadership rather than incidental to it.

The significance is practical, not symbolic. A woman running a fund that will sit on portfolio-company boards influences who else gets hired, backed and promoted down the chain, which is how representation compounds beyond a single appointment.

One woman at the top of a fund reshapes the rooms every portfolio company builds.

The conviction behind the sector bet

Maske has argued that Namibia, exposed to climate stress, needs more sustainable ways to grow food, and that private capital should reach agri-businesses starved of equity. That conviction, not a market fashion, is the stated reason Eos pointed its third fund at farming rather than an easier sector.

Conviction is a double-edged credential. It gives the fund a clear thesis and a committed manager, but it also concentrates the fund’s fate in one leader’s reading of a hard sector, which is precisely the risk investors accept when they back an operator over a formula.

A conviction fund is only as sound as the operator holding the conviction.

The person as the risk and the reason

For all the structure around it, Euphrates is a bet on Maske’s judgement about which farms, processors and supply chains will pay. That is the appeal for backers who trust her record and the exposure for those who wonder what the firm becomes if its principal’s attention shifts.

Key-person risk is real in any manager-led fund, and it is sharpest where the manager is also the founder and public face. The same person who makes the fund raisable is the person on whom it most depends.

In an operator’s fund, the founder is both the strongest asset and the single dependency.

For a limited partner, a co-investor or a young Namibian entering finance, Maske’s fund frames a familiar decision in sharp form: whether to back the operator or the asset class. Euphrates asks investors to conclude that in a hard sector the manager’s judgement is the safer thing to own, and to weigh what the fund rests on if that judgement one day walks out the door.

Sources: The Namibian; Nicole Maske, Investor, Job Creator (Invest Africa); Namibia’s Eos Capital launches ag fund focused on climate and women (AgFunderNews); Nicole Maske: The Woman Redefining Investment in Namibia (The Next Africa)

By The Dhiladhila Desk

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