TikTok's rise to success is not surprising. The video-sharing app, originally launched in 2016 as Douyin by Chinese tech company ByteDance, has reached 1 billion users faster than any other social media app. In the United States, it has become the most popular place...
Section
Consumers
The Impact of Cancel Culture on Business in a Digital Age
Cancel culture is a phenomenon that has gained significant attention in recent years, particularly on social media. Cancel culture refers to the practice of calling out and boycotting individuals or businesses for perceived wrongdoings or controversial statements. The...
The Benefits of Email Marketing
Email marketing is a powerful tool that can help businesses to reach and engage customers in a cost-effective way. Despite the rise of new digital channels, email marketing remains one of the most effective ways to connect with customers and drive business growth. In...
The Future of Digital Advertising
Digital advertising has come a long way since its inception, and it continues to evolve at a rapid pace. With new technologies and platforms emerging all the time, the future of digital advertising is exciting and full of possibilities. In this article, we're going to...
Selling the Green Story: How Namibia Marketed Its Way to an EU Hydrogen Pact
A small country talked its way into a deal with the world’s largest trading bloc. The story was the strategy.
Googlicability: What Makes You more Visible on Google in East Africa
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Googlicability: What Makes You more Visible on Google in Zambia
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Googlicability: What Makes You more Visible on Google in South Africa
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Wrong Generation as Brand: How Nthengwe Sells a Book to the Readers It Names
A defiant title is a marketing budget in three words. Nthengwe’s cover does the advertising the author cannot pay for.

