A small country talked its way into a deal with the world’s largest trading bloc. The story was the strategy.
Section
Consumers
Googlicability: What Makes You more Visible on Google in East Africa
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Googlicability: What Makes You more Visible on Google in Zambia
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Googlicability: What Makes You more Visible on Google in South Africa
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Wrong Generation as Brand: How Nthengwe Sells a Book to the Readers It Names
A defiant title is a marketing budget in three words. Nthengwe’s cover does the advertising the author cannot pay for.
Local Content as a Moat: What 13 Namibian Films Buy MultiChoice’s Subscription
A global catalogue is easy to copy. A Namibian family drama is not, and that is the point of the spend.
Selling the Return: Marketing Namibia to a 37.6% Rebound in Arrivals
With the national airline gone, the country has to be marketed back rather than flown back.
From Airtime to Equity: How MTC Sold Shares Through Its Own Customer Channels
The offer was sold where MTC sells airtime – its website, its stores and Nampost counters.
Selling the Staycation: Inside the NTB’s N$2.3 Million Pitch to Namibian Travellers
Convincing residents to holiday at home is a marketing problem before it is an economic one.