In a cinema built on imported blockbusters, a home-grown feature is how a brand reaches a national crowd.
Section
Consumers
The Big Five of Social Media in Zambia
In Zambia, the most used social network is Facebook, followed by LinkedIn, YouTube, Instagram and then Twitter on number five. Generally, Zambians in Zambia are not using social media as much as can be used, due to literacy, availability of relevant content and cost...
Forty Boxes an Hour: The Handling Technology Behind Walvis Bay’s Faster Terminal
A port competes on how quickly it can move a steel box, and new cranes have just reset that clock.
The Big Five of Social Media in South Africa
There can never be a conversation of a Digital Economy without the social aspects of the same, and social media networks are at the centre of that subject, even in South Africa. Your business or brand in South Africa, can no longer afford to ignore YouTube, Facebook,...
Appointment Local: Why a Namibian Talk Show Is an Advertiser’s Audience Play
In a market run on imported pay-TV, original local content is how a channel assembles its own crowd.
Local Stories, Paying Audience: What a Women-Led Film Night Tests in Windhoek
A one-night screening is also a market experiment: will Namibians pay for Namibian stories.
Destination Branding: How Namibian Craft Turns Origin Into Consumer Trust
The IP conversation is really a demand conversation: will buyers pay for proven origin.