No studio bought its billboards. A book, a hashtag and a trailer did the selling instead.
Section
Consumers
China-Africa Expos: When Headline Deal Values Outrun Signed Contracts
The Changsha expo closed with US$11.4 billion in signed projects and a further US$43 billion merely announced. The gap between the two numbers is the story.
Reselling the Stack: The Huawei Technology MTC Can Now Sell to Namibian Firms
A telco that sold airtime now offers cloud, 5G and intelligent networking. The menu for local business just widened.
Apply Through the Portal: How the SME Fund Runs on Digital Reach
A grant you can only apply for online rewards the firms a programme can reach, and quietly filters the rest.
Made in Namibia: Why the AfCFTA Prize Is a Branding Job, Not Only a Factory
The assessment says the money is in capturing value, not making new products. Much of that value sits in the brand.
Sports Revival Faces Gear Shortages
Schools have restarted sports but are short of equipment pending ministry approval – a small bottleneck that retailers and grant programmes are placed to clear.
Telecom Namibia’s Network Rebuild: What 100 Gbps and 4.5G Mean for Users
The overhaul is sold as strategy, but for ordinary users it stands or falls on whether the network stops dropping.
Brand Namibia in Zurich: How a Direct Swiss Route Sharpens the Destination Pitch
Namibia has long been an admired destination for German-speaking travellers. A direct Swiss route turns admiration into an easier booking.
Selling the Premium: Whether Namibia’s Brand Can Carry a Luxury Price
A country known for self-drive routes is asking global buyers to file it beside the world’s premium destinations.