The assessment says the money is in capturing value, not making new products. Much of that value sits in the brand.
Section
Consumers
Sports Revival Faces Gear Shortages
Schools have restarted sports but are short of equipment pending ministry approval – a small bottleneck that retailers and grant programmes are placed to clear.
Telecom Namibia’s Network Rebuild: What 100 Gbps and 4.5G Mean for Users
The overhaul is sold as strategy, but for ordinary users it stands or falls on whether the network stops dropping.
Brand Namibia in Zurich: How a Direct Swiss Route Sharpens the Destination Pitch
Namibia has long been an admired destination for German-speaking travellers. A direct Swiss route turns admiration into an easier booking.
Selling the Premium: Whether Namibia’s Brand Can Carry a Luxury Price
A country known for self-drive routes is asking global buyers to file it beside the world’s premium destinations.
Brand Namibia: What a N$1 Billion Conservation Deal Sells to Buyers
The deal counts hectares and rhinos. For a marketer, the real asset is a funded, credible provenance story.
Proof of Payment: How the Corridor Levy Reaches Transporters at the Border
For the operator paying it, the levy is less a policy than a process, and the process is where it succeeds or fails.
Silent Owners: What Namibia’s 428,000 Pension Members Never Read
The pool has more owners than most brands have customers. Almost none of them are paying attention.
Meet Me on WhatsApp: Whether Namibians Will Trust a Bank in a Chat Window
The interface is one every Namibian already knows; the trust to bank inside it has to be earned transaction by transaction.