Search engine optimization (SEO) is an essential component of any digital marketing strategy. It's the process of improving the visibility and ranking of a website or a web page in search engine results pages (SERPs). A well-optimized website can drive organic traffic...
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Googlicability: What Makes You more Visible on Google in South Africa
Can you be found on Google? Are you Googlicable? Can your prospective customers find you when you need them to? That is what we seek to answer in this article. First, Googlicability means "being visible on google", derived from how local African languages have you...
Building a Luxury Brand, Digitally! | Second Edition
Many brand owners want to pitch them as luxury brands, but do they know what it takes to own and grow a luxury brand?
Tisane Herbal Teas: The Rise of Speciality Tea in South Africa
Tisane Hebral Tea is evidence that there is a rise in of speciality tea in South Africa, as the increased consumption of tea has evolved, creating demand for speciality teas, just as is for Coffee. The rise in demand for speciality tea in South Africa is due to not...
Sourcing Suppliers in South Africa
Even though you have scoured industry publications and visited a trade show or two, you might still be wondering about how to find suppliers in South Africa. A great first step is reaching out to your network of peers, family members, and friends for introductions to...
The Creator Economy in SA: Opportunities to Create Jobs and Businesses, Digitally!
South Africa has a Creator Economy that is providing employment and entrepreneurs, and many Africans need to join this economy, as it is easy to start and profit from.
The Wrong Generation Report: One Namibian Book, the Whole Local-IP Chain
One self-published book runs the entire chain from unowned experience to a licensable asset. Read whole, it is a map.
A Slate from 200 Scripts: Reading Namibia’s 13-Film Commission as One Edition
Thirteen films chosen from more than two hundred scripts are less a scatter of projects than a single curated body of work.
Namibia’s 37.6% Tourism Rebound: A Newsroom Guide to a Fragile Recovery
One recovery figure, read across demand, capacity, connectivity, jobs and governance – the whole map.