africa thinks here

On-the-ground business intelligence in Namibia, since July 2019.

Section

Lifestyle

The reward economy

The reward economy

With Botswana’s budget projecting an economic rebound this year, lifestyle businesses face a clear instruction: sell value, not vanity. Cautious customers reward substance over signal.

Health security travel

Health security travel

The World Bank’s warning that global shocks could deepen is a reminder for tourism operators: health protocols are not a relic of the last crisis but a standing condition of being trusted.

Content-led tourism

Content-led tourism

With global trade indicators pointing to resilience, the question for Botswana tourism is how to capture demand early. Stories, guides and podcasts now sell a destination before a single booking is

Energy-efficient lodges

Energy-efficient lodges

As Botswana signs energy and mineral exploration deals abroad, the same logic scales down to the lodge: solar can turn one of a remote camp’s largest costs into a fixed, sunlit asset.

Fashion and retail lifestyle

Fashion and retail lifestyle

Consumer behaviour is being mapped more closely than ever, and the shifts that researchers track abroad reshape what local fashion and luxury pop-ups can sell in Gaborone.