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Farm to Guest: The Agritourism Edge Hiding in Namibia’s Agri Fund

October 5, 2020
Farm to Guest: The Agritourism Edge Hiding in Namibia's Agri Fund

By Dhiladhila Magazine · Issue 06

A fund built to grow and process food may also be growing a destination.

Eos Capital’s Euphrates Agri Fund is framed as production and processing, but Namibia already shows a second way land earns from farming: visitors. Guest farms and a small wine estate turn agriculture itself into a reason to travel, and a fund building commercial farms is, quietly, building potential destinations. When Eos launched the fund, it financed output; the same assets can also host.

The land can be sold twice

Namibia’s guest-farm tradition is established, from working sheep and cattle farms that take paying guests to Otavi Vineyards in the Otavi Mountain Valley, where visitors tour vines and taste wine. These operations sell the experience of the farm on top of its produce, capturing tourism spend the raw crop never would.

For the fund’s commercial farms and processors, that is an option rather than a plan. A vineyard, an orchard or a packing operation can add a tasting room, a tour or a farm shop, layering visitor revenue onto agricultural income in a country whose tourism market is already used to remote, land-based experiences. The added cost is modest against the appeal of a working farm a visitor can walk, and the revenue arrives in cash the same season rather than at some distant harvest.

A farm that also hosts sells its ground twice, once as produce and once as a place.

For a lodge operator, a farm investor or a tourism board, the fund poses a modest question: whether the next Namibian commercial farm should be designed to receive guests as well as grow crops, turning an agricultural asset into a destination before someone else does.

Sources: The Namibian; Otavi Vineyards, Otavi Mountain Valley (Etosha-Namibia); Best Guest Farms in Namibia (My Guide Namibia)

By The Dhiladhila Desk

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