A product with no established marketplace has to build its buyers, its standards and its shelf before it sells a tonne.
Section
Consumers
Doek’s Brand: What Bank Windhoek Sponsors When It Backs a Free Magazine
A magazine that charges nothing still has something to sell a sponsor: the trust of the audience it has gathered.
Selling the Business Bed: How Namibia’s Travel Brands Court the Energy Traveller
Nearly nine in ten visitors still come to look at Namibia. The energy boom asks its travel brands to sell to the ten who come to work.
Selling the Country: How Namibia Markets a Hydrogen Opportunity to Investors
Before a single turbine turns, Namibia has to sell a story. Attention is the input capital follows.
China Grows Global Dominance of the EV Batteries Industry
The shift to electric vehicles (EVs) is undoubtedly gaining momentum worldwide, though the transition depends significantly on the production of reliable and long-lasting batteries that can provide extended ranges for EVs. As of 2021, China remains the dominant force...
China, a Welcome Competition to Germany in EV Global Market
China's electric car industry has been making waves in the global market, and its presence in Europe is growing stronger by the day. As European car manufacturers face a problematic situation with the rise of Chinese competition, it is important to examine the reasons...
Optimizing Internal Operations using Data Analytics
Coca-Cola is one company that has remained a global giant in its industry because of optimizing internal operations using data analytics. Coca-Cola leverages Big Data Analytics to identify the patterns in the purchases, what suits the people of a specific region,...
Africa is Ready for Making and Consuming Electric Vehicles (EVs)
The electric vehicle (EV) market in sub-Saharan Africa is ripe for growth, with high awareness of EVs among drivers and a favorable total cost of ownership. However, high up-front costs and range anxiety are major hurdles to widespread adoption.Recent research...
The Importance of Adapting to Change in Digital Marketing
The digital landscape is constantly evolving, and businesses that want to succeed in this space need to be able to adapt to change. From new technologies and trends to shifting consumer behaviors and expectations, there are always new challenges to navigate. In this...