Section
Economics
One Door for Investors: What Namibia’s New Promotion Board Is Built to Fix
Namibia has folded scattered investment offices into one board. The wager is that coordination, not new incentives, is what has been missing.
Emergency Arithmetic: What a N$10m Drought Top-Up Buys in a Bone-Dry Farm Economy
A precise emergency injection is not a rescue of the whole shock – it is a scalpel aimed at one part of it.
Starbucks, Neuromarketing and Your Brand
Globally, Starbucks has a policy of writing their customers’ names on each order placed, and in some countries, they now have gone a step further to misspell one’s name as a branding strategy. Starbucks is actually making lot’s money from just calling our...
From Pledge to GDP: What Namibia’s US$1bn Summit Must Do to Restart Growth
Windhoek pledged a US$1 billion target in two days. Converting that into growth is the longer job.
Drowning in a Sea of Sameness
(Zimbabwe) - That’s what happens to a lot of brand identities, especially when it comes to colour. I was going to do a logo face/off between the ZB Bank and NBS logos, but decided to also review a few other players in the banking industry, with a focus on colour. It...
Milborrow: Growing Zimbabwe’s Livestock Industry Using IP
(Zimbabwe) - In 2013, Zimbabwe's cattle herd was 5 million herd of cattle (FAOstat.org), and a bulk of these have been vaccinated by Milborrow products, HITET being lead. HITET, the tried and tested animal vaccine brand that has kept the Zimbabwean herd for over a...
Gemstone Value: How Brandberg’s Joint Model Tries to Keep the Margin Onshore
Namibia sells more raw stones than ever and keeps less of their worth. Brandberg is a test of the fix.
Tourism IP: How Namibia’s N$5.2bn Visitor Economy Turns Brands Into Advantage
A sector already worth billions is being told its next gain is legal, not physical.