Local films normally reach viewers one scattered upload at a time. A single free hub is how a crowd gets assembled.
Section
Consumers
Finding 3,250 Farmers: The Targeting Problem Inside a Drought Relief Rollout
Before a bale of fodder moves, someone has to find the right households and reach them through channels they trust.
Destination Aisle: How Exclusive Books Turns a Windhoek Store Into an Audience
A bookshop in a mall is not shelf space – it is a recognised brand assembling a Namibian crowd.
Made for Mobile: The Consumer Tech Hiding in Launch Namibia’s First Awards
The winning device makes noise, not code. The consumer question is what a small market lets tech reach.
Home Screen Advantage: Why Hairareb Gives Namibian Brands an Audience to Own
In a cinema built on imported blockbusters, a home-grown feature is how a brand reaches a national crowd.
The Big Five of Social Media in Zambia
In Zambia, the most used social network is Facebook, followed by LinkedIn, YouTube, Instagram and then Twitter on number five. Generally, Zambians in Zambia are not using social media as much as can be used, due to literacy, availability of relevant content and cost...
Forty Boxes an Hour: The Handling Technology Behind Walvis Bay’s Faster Terminal
A port competes on how quickly it can move a steel box, and new cranes have just reset that clock.
The Big Five of Social Media in South Africa
There can never be a conversation of a Digital Economy without the social aspects of the same, and social media networks are at the centre of that subject, even in South Africa. Your business or brand in South Africa, can no longer afford to ignore YouTube, Facebook,...
Appointment Local: Why a Namibian Talk Show Is an Advertiser’s Audience Play
In a market run on imported pay-TV, original local content is how a channel assembles its own crowd.